Reto Jauch emphasizes that core values are fundamental for a company’s sustainable success. While strategies and practices may shift, core values should remain constant and guide behaviours and organizational practices. Effective board collaboration – rooted in trust, transparency, and competence – is crucial to shaping a company’s culture. In times of transformation, a consistent culture is essential as employees seek stability. Boards should prioritize cultural alignment and the careful selection of members who embody these values, ensuring they foster a distinctive, competitive corporate culture.
